Privacy Policy

Effective Date: 01 April 2026

This Privacy Policy explains how Allday ("we", "us", or "our") collects, uses, processes, stores, and protects personal information in accordance with the Protection of Personal Information Act.

By accessing or using the Allday platform, website, or services, you agree to the terms of this Privacy Policy.

1. Responsible Party

Allday is the Responsible Party as defined in POPIA and is responsible for determining the purpose and means of processing personal information.

2. Personal Information We Collect

We may collect and process the following categories of personal information:

2.1 Personal Details

• Full name and surname
• Identity number or passport number (where required)

2.2 Contact Information

• Email address
• Phone number
• Physical or billing address

2.3 Account & Profile Information

• Username and password
• Profile details and portfolio content (images, videos, descriptions)
• Business or service information

2.4 Transaction Information

• Booking details
• Invoices and billing records
• Transaction history

Important: Allday does not store full card details, such as full card numbers, CVV, or PINs.

3. How We Collect Information

We collect personal information in the following ways:

• Directly from you when you register or use the platform
• When you make or receive bookings
• Through communication (email, messages, support queries)
• Automatically via cookies and tracking technologies

4. Purpose of Processing

We process personal information for specific, lawful purposes, including:

• Creating and managing user accounts
• Facilitating bookings between customers and creatives
• Processing payments and issuing invoices
• Providing customer support and communication
• Improving platform functionality and user experience
• Ensuring platform safety and preventing fraud
• Complying with legal and regulatory obligations

5. Legal Basis for Processing (POPIA Conditions)

We process personal information in accordance with POPIA based on:

• Your consent
• The necessity to perform a contract
• Compliance with legal obligations
• Our legitimate interests in operating and improving Allday

6. Sharing of Personal Information

We may share personal information with:

• Customers and creatives to enable bookings
• Third-party payment service providers for secure transactions
• Service providers (hosting, analytics, communication tools)
• Regulatory or law enforcement authorities where required

We do not sell personal information to third parties.

All third parties are required to process personal information securely and in compliance with POPIA.

7. International Data Transfers

Where personal information is transferred outside South Africa, we will ensure that:

• the recipient is subject to adequate data protection laws, or
• appropriate agreements are in place, or
• you have provided consent

8. Data Security

We implement appropriate technical and organisational measures to safeguard personal information, including:

• Encryption of sensitive data
• Secure payment gateways
• Access control and authentication systems
• Regular monitoring and system updates

All transactions are processed via secure encrypted connections (SSL/TLS).

9. Data Retention

We retain personal information only for as long as necessary to:

• fulfil the purposes outlined in this policy
• comply with legal, tax, and regulatory requirements
• resolve disputes and enforce agreements

10. Your Rights Under POPIA

In accordance with POPIA, you have the right to:

• Access your personal information
• Correct or update your information
• Request deletion of your personal information
• Object to processing of your information
• Withdraw consent at any time
• Lodge a complaint with the Information Regulator

11. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Improve user experience
• Analyse platform performance
• Store user preferences

You may manage or disable cookies through your browser settings.

12. Direct Marketing

We may send marketing communications where you have consented.

You may opt out at any time by:

• Emailing : info@alldayevents.co.za
• Contacting us directly

13. Children's Personal Information

Allday does not knowingly collect personal information from individuals under 18 without parental or guardian consent.

14. Data Breach Notification

In the event of a data breach, Allday will:

• Notify affected users as soon as reasonably possible
• Report the breach to the Information Regulator where required

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be published on the platform and will take effect upon publication.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at info@alldayevents.co.za